Align Your Client’s Team

Illustrate and Unify Varying Approaches

The Business Identity Assessment is a typology assessment used to measure current alignment of a team and identify the organization's north star going forward. Using 16 Types, strategic individuals and their clients are able to get a clear picture of how respondents approach the business as it stands, quickly.

The BII was created to accelerate and root strategic meetings in one, honest and objective source of truth.

Quickly Index the Leadership Team

Exploration vs. Optimization

What Gets Measured?

Resource Allocation

- How risk tolerant is the business?

- Do they Reserve or Invest?

Implementation

- How do they approach challenges?

- Do they Prove or Innovate?

Strategy

- What is their purpose in the market?

- Do they Compete or Disrupt?

People

- What do they look for in their team?

- Do they value culture or skills?

Reduce Friction and Eliminate Ambiguity

The 16 Types, Explained

The balance of Exploration and Optimization varies by:
**Leadership**
**Age/Maturity**
**Strategic Priorities**
**Industry**
**Company Size**
**Pace of Growth**

Overview of the 16 Types

Immediate Access to Results

Eliminate Invalid Theory

Deliver Consensus

Identify Your North Star

Improve Operational Efficiency

Strategic Learning

Try BII for Free Results

What’s Your Business Identity?

2-Minute Individual Report

Take BII for Free